How Ongoing Photoshoots Create a Consistent, Trustworthy Brand
Featuring The Nourish Market — a female-founded protein brand
When you think of “brand photography,” you might picture a one-time headshot session — something you check off the list once and forget about for a few years.
But building a trustworthy, consistent brand takes more than one shoot. It’s about showing up again and again, as your business evolves — just like the incredible team behind The Nourish Market.
Founded by two Cornwall, Ontario-based nutritionists, The Nourish Market has become a Canadian favourite for protein-packed, feel-good products that taste amazing and align with their mission to make nutrition simple and sustainable. Over the past two years, we’ve worked together on five photoshoots, each one designed to tell a new chapter of their story.
1️⃣ The Foundational Shoot: Meet the Founders
Our first shoot at Skye Studio captured everything that defined their brand from the start — who they are, what they make, and the energy behind it all.
We focused on:Founder lifestyle headshots that felt approachable and authentic
Behind-the-scenes shots of product packaging
Lifestyle photos showing smoothies being made, merch styled, and that bright, energizing “Nourish” vibe
This session became the foundation of their visual identity — the photos that shaped their website, social media, and marketing for the year ahead.
2️⃣ The Refresh: 6 Months Later
For their one-year anniversary, we kept things simple with a mini refresh session — celebrating new products (hello, mini protein bags!) and highlighting the evolution of their brand.
By maintaining consistent lighting, colours, and styling from our first shoot, the new photos felt cohesive but fresh — like the natural next step in their story.
3️⃣ The Seasonal Shoot: Winter Edit
Our third shoot together landed right in the middle of cozy season — sweaters, matching sweatsuits, and mugs of hot chocolate and matcha in hand. We leaned into that warm, comforting vibe with a focus on holiday gifting and seasonal storytelling.
From styled flat lays of protein gift bundles to behind-the-scenes packaging shots, every photo was designed to feel like an invitation — thoughtful, real, and easy to imagine giving (or receiving). It was less about “perfect” poses and more about capturing the ritual of slowing down with something that makes you feel good.
The final gallery gave them a full set of winter-ready visuals to use across email, social, and seasonal promotions — cozy, genuine, and unmistakably Nourish.
🌿 4. Signature Lifestyle Shoot — Prince Edward County Airbnb
Our fourth shoot took us on a little road trip to Prince Edward County, where we rented a sun-filled Airbnb that let the brand breathe in a new way.
This one was all about lifestyle storytelling — the products in a real kitchen, smoothies made post-workout, and even a sauna scene that brought in a fresh, elevated feel. We balanced the professional with the personal, showing what Nourish looks like in real life — movement, joy, and balance.
This shoot also marked their new merch launch, and it felt like a visual representation of how far they’d come: a brand rooted in purpose, connection, and growth.
5. New Product Shoot
By the time our fifth shoot rolled around, we had a solid foundation of lifestyle photos — the workouts, the smoothies, the cozy mugs of matcha. So this one had a clear focus: Nourish Market’s new To-Go packaging.
We wanted clean, professional images that showed off the design and made the product shine. Think crisp lighting, intentional composition, and that signature Nourish polish that still feels approachable.
When you already have the lifestyle and brand story in place, shoots like this become simple. It’s just about showing up to highlight what’s new — building on the trust and consistency you’ve built along the way.
✨ The Takeaway
Five shoots, two years, and one really incredible brand story later — Nourish Market is proof that consistent photography creates a foundation you can actually grow from.
Because once your visuals line up with the business you’ve built, everything else feels easier — your marketing, your launches, your confidence showing up online.
That’s exactly what my Brand Signature and Visual Collective packages are designed for. Whether you’re ready for a solid base collection or want ongoing shoots to keep things fresh each season, we’ll make sure your photos work for you — consistently and strategically.
Ready to capture your next chapter?
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Hey! I’m Alana, your Ottawa brand photographer who loves hyping up women in business with fun photoshoot experiences and beautiful, on-brand photos that make showing up online feel a whole lot easier!
I’ve worked with dozens of local brands in the Ottawa area to curate consistent, authentic imagery that they’ve used to stand out online and gain more trust from their audience.
When we work together, I’ll be your creative collaborator and personal cheerleader every step of the way. Because I know that when you feel comfortable and confident, you’ll have photos that you literally can’t wait to share.
